When it comes to quick and effective communication, no other marketing medium works as efficiently as video. The use of video email can be deployed through social channels to achieve increased conversions, elevate brand awareness and to help educate customers. As brands find more innovative ways to grab consumer’s attention, video has become a meaningful part of the strategic conversation. Video is no longer an “up-and-coming” marketing tactic, it’s here and it’s a powerful way to communicate the brand story, explain value proposition and build relationships with consumers. Read on to find out more.