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Creating the Ultimate Fan Experience

Manchester United possess an undeniably strong fan base. Yet, the global football brand realized their fan experience was leaving a lot on the table. The limitations of their legacy digital landscape had become apparent — and was stifling the growth opportunity in their fan base and the revenue potential. They called on HCL to create and execute a digital strategy, customer experience, and technology overhaul that would transform the fan experience into something unmatched in the industry.