Manchester United possess an undeniably strong fan base. Yet, the global football brand realized their fan experience was leaving a lot on the table. The limitations of their legacy digital landscape had become apparent — and was stifling the growth opportunity in their fan base and the revenue potential. They called on HCL to create and execute a digital strategy, customer experience, and technology overhaul that would transform the fan experience into something unmatched in the industry.
Digitally connecting an enterprise football brand across all touchpoints to deliver a world class experience