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Reinventing the Member Experience Platform for Pentagon Federal Credit Union

Pentagon Federal Credit Union, also known as PenFed, is one of the largest financial institutions in the United States, serving over 2.2 Mn+ members globally with US$27 Bn+ in assets. The organization has been building a data-driven and digital-focused marketing organization since before the pandemic.

PenFed partnered with HCL to drive a marketing transformation journey that involved a shift from a product-centric approach to a member-centric strategy. The transformation journey undertaken by PenFed focused on data-driven, targeted marketing that placed members at the center of the organization, and drove significant benefits for the credit union as well as the end customers.

To learn more, please download the case study.