The client is a multinational corporation based in the U.S. that designs, manufactures, and delivers engines and power generation products. With their customers spread across over 180 countries, the client is a global giant and market leader in their chosen segments. While the client has a diverse business worldwide, they focused their product sales on B2B/OEM partners reliant on conventional methods and processes. To make it simpler for individual buyers to procure genuine manufacturing parts and products, the client needed a fully integrated e-commerce platform. However, there were multiple challenges in that pursuit.

The client approached HCL to assess and develop the Customer Experience (CX) and conceptualize and design the User Experience (UX). Our Digital Consulting Practice played a pivotal role in bridging the gap between business and technology, from strategy through execution with critical deliverables — CX strategy, product roadmap co-creation, and UX design of the frontend website experience.

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The client is a multinational corporation based in the U.S. that designs, manufactures, and delivers engines and power generation products. With their customers spread across over 180 countries, the client is a global giant and market leader in their chosen segments. While the client has a diverse business worldwide, they focused their product sales on B2B/OEM partners reliant on conventional methods and processes. To make it simpler for individual buyers to procure genuine manufacturing parts and products, the client needed a fully integrated e-commerce platform. However, there were multiple challenges in that pursuit.

The client approached HCL to assess and develop the Customer Experience (CX) and conceptualize and design the User Experience (UX). Our Digital Consulting Practice played a pivotal role in bridging the gap between business and technology, from strategy through execution with critical deliverables — CX strategy, product roadmap co-creation, and UX design of the frontend website experience.

Download the case study to learn more.