HCL Technologies
HCL enables business transformation through modernizing for media planning and buying agency
HCL enables business transformation through modernizing for media planning and buying agency
HCL helped the client achieve 40% increased Business Efficicency within the first 7 months after go live which was made possible by automating 80% of media buying and planning activities. The client is a media agency with the core business of buying media and executing campaigns for their clients. All group agencies across the organization were using a third party licensed IT product for the critical business operation