CPGs can be contrasted with durable goods (DGs), an industry term for merchandise that is not consumed or destroyed in use and is generally not replaced until the merchandise experiences a problem.

 This type of consumer product is purchased routinely and involves very little thought. Think candy bars, toothpaste, a hairbrush, or a soda can. These types of CPG products often inspire brand loyalty.

Trade promotion management (TPM) is the process of planning and accounting for the funding of events and activities at retail level including brand management.

Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion and predictive analytics to create continuously improving trade promotion strategies and results.

A trade promotion management system (TPMS) is part of the sales performance management system (SPMS) that offers CPG companies.