What is trade promotion optimization (TPO)? | HCLTech

What is trade promotion optimization (TPO)?

Short Description
Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion and predictive analytics to create continuously improving trade promotion strategies and results.
 
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30 second read
Publish Date
30 second read
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consumer goods
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Trade promotion optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results.

TPO requirements include:

  • Aggregate volume planning and predictive modeling (V, S, P)
  • Fund allocation predictive modeling and optimization
  • Account team event and calendar predictive modeling and optimization
  • Post-event causal decomposition and performance reporting
  • Applied learnings, course correction, and continuous improvement
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Consumer Goods
consumer services
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