What are the benefits of marketing automation? | HCL Technologies

TECHNOLOGY Q&A

Marketing Automation

What are the benefits of marketing automation?

Major benefits of marketing automation are:

  • Efficient and timely execution of marketing campaigns
  • More relevant, contextual, and personalized interaction due to marketing data
  • Improved customer experience and retention
  • Opportunity to do more in less time
  • Increased creativity due to reduced burdened of tedious tasks on staff members
  • Reduced staffing cost