Overview
With the rise of new age media, consumers today are more informed than ever before. The proliferation of alternative choices of consumption has also empowered them greatly. Understandably, a wide array of access modes (web-based, mobile-aided, social media and more) is driving consumption. This has resulted in a hyper-competitive ecosystem for the M&E industry.
Firms are therefore, striving to produce, manage, schedule and contextualize their customer-centric content to increase return on investment (ROI). As a result, technology drivers like mobility solutions, advertising management, ad management platforms, Big Data analytics, and social media, are converging with Cloud-based platforms for crafting personalized customer-oriented advertisements.
Given our long-standing association with the M&E industry, we have acquired a deep-rooted understanding of unified advertising services. Our cloud-based platform provides an all-inclusive view of end users and helps deliver impactful customer-centric advertisements. Further, we offer advertising management services to facilitate the incorporation of new media channels and the digitization of existing ones.
Solutions
Mobility Solutions
Offering 360-degree mobility solutions for content interfaces, marketing services, and customer-centric advertisement.
Digital Marketing Platform
Delivering contextualized advertisements across multiple devices as well as ROI evaluation.
Production Operations Management
Enabling pre-media and post-media services on Cloud.
Production Operations Management
Enabling pre-media and post-media services on Cloud.
Business Intelligence Practices
Empowering clients to plan and create campaigns based on social insight of individual customers
Personalized Solutions
Enabling content and knowledge-driven segregation for campaign design and implementation.
Services
![Ad Fulfillment & Settlement Suite Ad Fulfillment & Settlement Suite](https://hcltech.imgix.net/sites/default/files/images/business-pages/ad-fulfilment-and-settlement-service.png?auto=compress&fit=crop&ixlib=php-3.3.1)
Ad Fulfillment & Settlement Suite
Multi-faceted ad delivery platform, combining print, Internet, mobile, social, and out-of-home techniques.
![Ad Creation Services Ad Creation Services](https://hcltech.imgix.net/sites/default/files/images/business-pages/ad-creation-services.png?auto=compress&fit=crop&ixlib=php-3.3.1)
Ad Creation Service
HCLTech engineers ad creation for traditional and digital media through Knowledge Process Outsourcing. Solutions
![Social Sentiment Analysis Social Sentiment Analysis](https://hcltech.imgix.net/sites/default/files/images/business-pages/social_sentiment_analysis.png?auto=compress&fit=crop&ixlib=php-3.3.1)
Social Sentiment Analysis
Content personalization through semantic analysis of posts and likes on social media, websites, blogs.
![Unified Ad Platform Unified Ad Platform](https://hcltech.imgix.net/sites/default/files/images/business-pages/unified-ad-platform.png?auto=compress&fit=crop&ixlib=php-3.3.1)
Unified Ad Platform
Cloud computing-driven framework for booking orders, uploading content, and planning media functions.