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Member Lifetime Value in Health Plans

Member Lifetime Value in Health Plans

The advent of consumerization in healthcare has opened up a world of alternatives for the members of health plans–they have more health plans to choose from and are therefore demanding better service from their existing Health Plans. What does this demand for better service mean for the Health Plans? They have to be more responsive and provide better service to meet evolving customer expectations, which means Health Plans have to contend with spiralling operational costs. To offset this additional operational cost they have to have a stronger focus on member retention.

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