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Brand

Jun 25, 2018

Branding Development Process and its validity in Product Development

Betina R - Designer
Designer
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
10
WEF

Feb 22, 2018

Technology as the shared solution for the ‘fractured world’ – My notes from Davos

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
My learnings from the World Economic Forum 2018.
368
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing – Consumer Business
Sr. Director and Head of Marketing – Consumer Business
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
290
Ideation

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
259
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,154
The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
290
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
376
Leadership lessons

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
2,271
istock

Dec 12, 2016

Get close to your users to unravel valuable product ideas

Sampath Kumar - DESIGNER, ERS
DESIGNER, ERS
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
320

Pages

Mar 29, 2011

Broadband Vs Leased line!

Srinivasa KN
There is nothing more to broadband than dial-up except that its digital, while dialup is analog. A positive voltage over the telephone line was a 1 and a negative voltage on the line was a 0. That’s how dialup modems used to work and traditional...
10,075
Onsite/Offshore team structure for Project Execution

May 20, 2014

Optimal On-site/Offshore team structure for Project Execution

Chitranjan Nath - Project Manager
Project Manager
At the time of a new engagement, managers take into consideration multiple activities like charter, planning, effort estimation, defining goals and metrics, success factors, cost, outcome, etc.
4,358
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,154
WEF

Feb 22, 2018

Technology as the shared solution for the ‘fractured world’ – My notes from Davos

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
My learnings from the World Economic Forum 2018.
368
JSON: Integration Method of JSON

Apr 09, 2013

JSON: Integration Method of JSON

Kuldeep Singh - Senior UI Developer
Senior UI Developer
JSON (JavaScript Object Notation) is a lightweight data-interchange text format. It is easy for machines to parse and generate, and for humans, it is very easy to read and write.
1,005
The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
290
Why Offlin marketing

Sep 07, 2016

Why Offline Marketing matters in an online world

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
529
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
376
How to make a light, cheap solar powered car

Feb 04, 2015

How to develop a light-weight, cost-effective solar powered car

Sushant Kumar - Member Technical Staff, Engineering and R&D Services
Member Technical Staff, Engineering And R&D Services
Through this blog, I would like to propose a basic idea for designing and developing a light-weight, cost-effective single seater solar car, and also discuss the various technologies involved  in this project, which  offers great scope f
2,683

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