Asish Patra is a Digital Marketing Technology Consultant at HCL America Inc. He is deeply passionate about using technology to support the marketing transformation of business and to drive the creation of innovative technical solutions and services.
With an IT background formed by working for clients like Apple, USAA, World Bank and multiple startups, Asish has an extensive track record of implementing successful campaign migration and automation projects with real hands-on experience in architecting digital marketing solutions for large organizations.
One of his key focus areas at HCL is the innovative use of Marketing Automation tools, Database Marketing strategies, AI features and Analytics to bring simplification, efficiency and agility to Enterprise Marketing Management. Asish holds Bachelor of Engineering degree in Computer Science & Engineering and Adobe Certified Expert in both Adobe Campaign & Adobe Target. He has also worked extensively in IBM Unica campaign management & personalization tools.