HCLTech enhances digital experience solution with GenAI to transform marketing and customer engagement | HCLTech

HCLTech enhances digital experience solution with GenAI to transform marketing and customer engagement

Published Date
5 min. read
Published Date
5 min. read

NEW YORK, US and NOIDA, India, March 27, 2024HCLTech, a leading global technology company, has enhanced its digital experience solution, Advantage Experience, with generative AI (GenAI) capabilities to help enterprises transform their marketing landscape.

HCLTech’s Advantage Experience helps enterprises accelerate marketing automation and campaign launches, increase customer experience platform efficiency and lower the cost of ownership of marketing ecosystems.

The solution combines marketing technology with GenAI capabilities, enabling enterprises to curate hyper-personalized experiences, improve product discoverability and design and integrate customer experiences into MarTech platforms faster and seamlessly.

“Technology innovation and marketing creativity converge in HCLTech’s Advantage Experience AI to transform engagement with audiences. It leverages the potential of GenAI to give enterprises a competitive edge in a dynamic digital landscape by helping them maximize the value of their resources for marketing campaigns and interventions,” said Sadagopan Singam, Executive Vice President, Global Head of SaaS & Commercial Applications, Digital Business Services, HCLTech.

With its full-stack application development and engineering expertise and decades of experience in AI, HCLTech is helping clients unlock the best value out of GenAI, from chip development to cloud and business process optimization.

HCLTech is a Gold sponsor of the Adobe Summit 2024 from March 26-28 in Las Vegas.

For a live demo of HCLTech’s Advantage Experience AI, visit booth #261.

To learn more HCLTech’s Advantage Experience suite of solutions, please visit Adobe Summit 2024 – The Digital Experience Conference | HCLTech

About HCLTech

HCLTech is a global technology company, home to more than 224,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud, AI and software, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services. Consolidated revenues as of 12 months ending December 2023 totaled $13.1 billion. To learn how we can supercharge progress for you, visit hcltech.com.

For further details, please contact:

Meenakshi Benjwal, Americas


Elka Ghudial, EMEA

James Galvin, ANZ

Siddhartha Bhatnagar, India

Contact Us


Ashutosh Sharma


Meenakshi Benjwal


Elka Ghudial


James Galvin


Siddhartha Bhatnagar

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