Why is omnichannel retailing important? | HCLTech

Why is omnichannel retailing important?

Technology Q&A

Omnichannel Commerce (Platform)
Why is omnichannel retailing important?

The following factors make omnichannel retailing important:

  • It delivers a smarter and seamless shopping experience irrespective of the channel
  • It improves customer retention by allowing to continue the same journey on different channels
  • It improves brand recognition and brand recall