Why is omnichannel retailing important? | HCL Technologies

TECHNOLOGY Q&A

Omnichannel Commerce (Platform)

Why is omnichannel retailing important?

    The following factors make omnichannel retailing important:
  • It delivers a smarter and seamless shopping experience irrespective of the channel
  • It improves customer retention by allowing to continue the same journey on different channels
  • It improves brand recognition and brand recall