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HCL Technologies

5 critical mistakes to avoid when creating 360 degree view of the customer

5 critical mistakes to avoid when creating 360 degree view of the customer

Customer 360 solution is aimed at providing 360 view of the customer using a big data based customer master data repository with integration to social data and predictive analytics to improve customer satisfaction, drive campaigns and cross-sell/up-sell.

Building and maintaining a single view of customer is one of the most challenging tasks for any Information Technology (IT) organization. Over time it has gone by many different names - master file, customer information file (CIF), customer dimension, and most recently master or ‘golden’ record. We at HCL, have learned a lot of hard fought lessons that we are passing along to help you significantly increase your odds of success.

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We will treat any information you submit with us as confidential.