Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
Master or Slave? The role of Artificial Intelligence
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.
Oct 29, 2020
Dr Amelia Mosquera-Pardo, Change and Adoption Lead Consultant, HCL Technologies, shares an insightful framework to help enterprises build user adoption into their technology transformation projects. Find out more in this blog.
Oct 29, 2020
Dr Amelia Mosquera-Pardo, Change and Adoption Lead Consultant, HCL Technologies, lists out 4 components that make up an effective change and adoption communication plan. Read this blog to know more.
Scaling agile is often seen as a way to align business, and IT missions successfully. However, it’s often misunderstood. This post identifies the three key contextual perspectives of scaling agile – and which one will get you to true business…
Aug 09, 2019
Organizations that use intelligent automation technologies to amplify human potential will stay ahead in the game, while those that don’t will lag behind.
Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation
Intelligent automation is not just new technology—it enables enterprises to fundamentally change how business operations are executed, creates new ways to work with hybrid digital and human workforces, and enables new business models.
Oct 01, 2017
Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new…
The banking industry (especially the ones providing services to Consumers) is going through a paradigm shift, forcing them to transform into a technology company providing banking services. Either the banks are trying to hire leadership teams from…
Jun 12, 2017
Over the years, the focus on standardization through mass manufacturing has shifted to personalization through automation and smart manufacturing.
Oct 01, 2017
Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new…
Aug 09, 2019
Organizations that use intelligent automation technologies to amplify human potential will stay ahead in the game, while those that don’t will lag behind.
Scaling agile is often seen as a way to align business, and IT missions successfully. However, it’s often misunderstood. This post identifies the three key contextual perspectives of scaling agile – and which one will get you to true business…
Amid a fast evolving and increasingly complex customer landscape, the role of marketers has seen a drastic change as they are expected to drive business value, and AI’s role as a strategic enabler is becoming more prominent in this regard.
The…
Jan 23, 2015
Following on from my last blog, where I proposed the following scenarios to occur in the next three years in the Australia and New Zealand Market, driven by the base requirements of Cost
Feb 04, 2015
Apr 01, 2015
Jun 12, 2017
Over the years, the focus on standardization through mass manufacturing has shifted to personalization through automation and smart manufacturing.
Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation