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Marketing Automation

Oct 16, 2018

Mindshare over Marketshare - Demand Generation & Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,...
7
Humanize-technology

Jul 09, 2018

The Human Connect: Building your Brand with Human-to-Human (H2H) Marketing

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
In an age of advanced data analytics, the core needs of human beings remain the same.  Brands need to transform themselves into pathfinders for people looking to solve their problems. People look to the brands they do business with, to become...
81
Women Empowerment

Jul 05, 2018

The Power of Imagery for Women Empowerment

Shawn Brodersen - Vice President
Vice President
The path to advancing workplace gender diversity is an uphill one. But by listening to and sharing our experiences, we can harness our collective strength and knowledge to create circumstances that make our workplaces welcoming to women, where the...
202
user experience

Dec 26, 2017

User Experience and Emotional Design

Neha Srivastava - Deputy Manager
Deputy Manager
With the changing experience on Internet, the User Experience also has to go through a transformation. One of the biggest transformations in strategy of Internet is to provide not only the information needed, but also to the emotional need of user....
176
Artificial Intelligence

Dec 26, 2017

Master or Slave? The role of Artificial Intelligence

Vijay Guntur - Corporate Vice President - ERS HiTech and Communications
Corporate Vice President - ERS HiTech and Communications
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big...
742
Enabling the Cognitive in Product Support

Dec 26, 2017

Disruption – The key to building an AI first service line! “ – Enabling the Cognitive in Product Support”

Apoorv Iyer - Vice President , Engineering R&D Services
Vice President
The buzz words of automation, AI, RPA and others have been the mantra of all discussion forums, conferences, and even news channels! What is interesting to see is if you look at 5 of the top 8 companies by market cap in the world – Amazon, Alphabet...
176
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
543
Ideation

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
394
Partner Enabled Innovation in Healthcare

Oct 25, 2017

Partner Enabled Innovation in Healthcare

Partha Marella - Senior Vice President
Senior Vice President
Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new...
1,189

Pages

Mar 29, 2011

Broadband Vs Leased line!

Srinivasa KN
There is nothing more to broadband than dial-up except that its digital, while dialup is analog. A positive voltage over the telephone line was a 1 and a negative voltage on the line was a 0. That’s how dialup modems used to work and traditional...
11,241
Time Series Based Forecasting Techniques Using Holt-Winters

Apr 01, 2015

Time Series Based Forecasting Techniques Using Holt-Winters

Sankar Pabba - Lead Engineer
Lead Engineer
Time Series modelling is a fascinating area with practical relevance and impact. Time Series techniques work on numerical data collected over a considerable period of time. It is further used to generate future values of the series (termed as...
5,239
Onsite/Offshore team structure for Project Execution

May 20, 2014

Optimal On-site/Offshore team structure for Project Execution

Chitranjan Nath - Project Manager
Project Manager
At the time of a new engagement, managers take into consideration multiple activities like charter, planning, effort estimation, defining goals and metrics, success factors, cost, outcome, etc.
4,925
Artificial Intelligence

Dec 26, 2017

Master or Slave? The role of Artificial Intelligence

Vijay Guntur - Corporate Vice President - ERS HiTech and Communications
Corporate Vice President - ERS HiTech and Communications
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big...
742
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,292
Time Series-based Forecasting using ARIMA Models

Apr 01, 2015

Time Series-based Forecasting using ARIMA Models

Sankar Pabba - Lead Engineer
Lead Engineer
1,416
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
543
Human Multitasking and its Effects

Feb 04, 2015

Human Multitasking and its Cognitive Effects

Neha Srivastava - Deputy Manager
Deputy Manager
1,073
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
521

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