I have an Idea | HCL Blogs
Intelligent automation is not just new technology—it enables enterprises to fundamentally change how business operations are executed, creates new ways to work with hybrid digital and human workforces, and enables new business models.

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 1

By:

Kinsuk Mitra, Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 2

By:

Kinsuk Mitra, Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this concluding of a two part series, he looks at how the trends are impacting HCL and where we are heading in the next 5 years.

Feb 05, 2019

How AI can take over our free will

By:

Ramya Paramasivam Gupta, Area Sales Director

We humans are governed by our free will to choose and make decisions. But, in the world of technology and data brokers, those who can predict and drive one to make decisions, are influencing free will.

Jan 09, 2019

A Step Apart – What Marketers need to mind in 2019!

By:

Paresh Vankar, Vice President, Marketing

Paresh Vankar writes on what marketers need to do to step up their game in 2019. Looking at the emerging trends, he diagnoses and predicts key trends that will shape B2B marketing in 2019.
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,…

Jul 09, 2018

The Human Connect: Building your Brand with Human-to-Human (H2H) Marketing

By:

Shimona Chadha, Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

In an age of advanced data analytics, the core needs of human beings remain the same.  Brands need to transform themselves into pathfinders for people looking to solve their problems. People look to the brands they do business with, to become…

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

By:

Shimona Chadha, Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in…