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Category blogs - Featured

A Path to Sustainable Growth
1,473

From CMO to CGO: A Path to Sustainable Growth

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  

Shimona Chadha - Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Ideas

A Path to Sustainable Growth
1,473

From CMO to CGO: A Path to Sustainable Growth

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  

Shimona Chadha - Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Blog Category Listing

Women Empowerment
630

Jul 05, 2018

The Power of Imagery for Women Empowerment

Shawn Brodersen Vice President

The path to advancing workplace gender diversity is an uphill one. But by listening to and sharing our experiences, we can harness our collective strength and knowledge to create circumstances that make our workplaces welcoming to women, where the...
user experience
447

Dec 26, 2017

User Experience and Emotional Design

Neha Srivastava Deputy Manager

With the changing experience on Internet, the User Experience also has to go through a transformation. One of the biggest transformations in strategy of Internet is to provide not only the information needed, but also to the emotional need of user....
Artificial Intelligence
1,981

Dec 26, 2017

Master or Slave? The role of Artificial Intelligence

Vijay Guntur Corporate Vice President, Engineering and R&D Services (ERS)

AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big...
Enabling the Cognitive in Product Support
373

Dec 26, 2017

Disruption – The key to building an AI first service line! “ – Enabling the Cognitive in Product Support”

Apoorv Iyer SVP , Engineering Services

The buzz words of automation, AI, RPA and others have been the mantra of all discussion forums, conferences, and even news channels! What is interesting to see is if you look at 5 of the top 8 companies by market cap in the world – Amazon, Alphabet...
A Path to Sustainable Growth
1,473

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Ideation
1,759

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit Group Manager

In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
Partner Enabled Innovation in Healthcare
1,476

Oct 25, 2017

Partner Enabled Innovation in Healthcare

Partha Marella Executive Vice President

Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new...
Accessible User Experiences
517

Oct 04, 2017

Creating Accessible User Experiences

Vijay Guntur Corporate Vice President, Engineering and R&D Services (ERS)

People with Disabilities (PWD), with an estimated population of 1.3 billion globally, make up an emerging market the size of China1. With Friends and Family included (friends and family have an emotional connect with PWD, and act on the same), PWD...
AI
2,069

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar Vice President, Marketing

The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
Women Empowerment
630

Jul 05, 2018

The Power of Imagery for Women Empowerment

Shawn Brodersen Vice President

The path to advancing workplace gender diversity is an uphill one. But by listening to and sharing our experiences, we can harness our collective strength and knowledge to create circumstances that make our workplaces welcoming to women, where the...
Accessible User Experiences
517

Oct 04, 2017

Creating Accessible User Experiences

Vijay Guntur Corporate Vice President, Engineering and R&D Services (ERS)

People with Disabilities (PWD), with an estimated population of 1.3 billion globally, make up an emerging market the size of China1. With Friends and Family included (friends and family have an emotional connect with PWD, and act on the same), PWD...
Next Generation
621

Jul 10, 2019

Powering the Next Generation of Marketers

Paresh Vankar Vice President, Marketing

Paresh Vankar writes on branding in the age of digital and how companies are deploying martech to make their workforce more efficient and agile. He defines the next-gen marketer who is equally tech-savvy and creative and deploys technology to...
Tech Market Trends
754

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 1

Kinsuk Mitra Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.
The “Fairer” sex
745

Apr 26, 2017

The “Fairer” sex

Samarth Bharani

Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
Ideation Techniques
837

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit Group Manager

Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
IoT - Driving Systems to Ecosystems
1,409

Mar 11, 2016

IoT Driving “System” to “Ecosystem” Integrator by capitalizing on the IoT opportunity

Rupy Sikka Vice President

Telco Landscape Transformation…
Data, Digital & Dreams
227

Jul 28, 2020

Data, Digital & Dreams: B2B Marketing in the Age of COVID

Paresh Vankar Vice President, Marketing

Marketing for business-to-business (B2B) is changing as the remote economy offers new tools and platforms for engagement. Marketers need to embrace digital, power their decisions through the lens of data and conjure dreams that speak to their...
Promoting and Nurturing Innovation
1,349

Nov 17, 2015

Promoting and Nurturing Innovation

Sanjeev Purohit Group Manager

Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
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Anoop Tiwari

Intelligent Automation: Perspectives and Dimensions
Anoop Tiwari - Senior Corporate Vice President, Digital Process Operations | August 9, 2019
920 Views

Organizations that use intelligent automation technologies to amplify human potential will stay ahead in the game, while those that don’t will lag behind.

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Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation
Melissa O’Brien - Research Vice President, HFS Research | July 23, 2019
273 Views

Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation

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Paresh Vankar

Powering the Next Generation of Marketers
Paresh Vankar - Vice President, Marketing | July 10, 2019
621 Views

Paresh Vankar writes on branding in the age of digital and how companies are deploying martech to make their workforce more efficient and agile. He defines the next-gen marketer who is equally tech-savvy and creative and deploys technology to deliver results.