Artificial Intelligence: Providing new muscle to marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
From CMO to CGO: A Path to Sustainable Growth
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
Master or Slave? The role of Artificial Intelligence
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.
Oct 01, 2017
Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new…
The banking industry (especially the ones providing services to Consumers) is going through a paradigm shift, forcing them to transform into a technology company providing banking services. Either the banks are trying to hire leadership teams from…
Jun 12, 2017
Over the years, the focus on standardization through mass manufacturing has shifted to personalization through automation and smart manufacturing.
Apr 27, 2017
Coined in 2010 by Sean Ellis, growth hacks for start-ups combine the data focus of analytics and the hustle and expediency of a start-up environment to drive marketing strategies that only look at “exponential growth” as the metric of success. The…
Apr 26, 2017
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
Apr 01, 2017
Many NGOs today devote themselves to unique causes that also need much attention and intervention. Read this blog to know to get more information about NGOs of different genres.
Mar 29, 2017
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of…
The emergence of mobile technology has led to customer-centric multi-channel marketing. With soaring customer expectations, enterprises are striving to deliver personalized campaigns by harnessing the power of data. However, most are unable to…
Sep 07, 2016
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
Oct 29, 2020
Dr Amelia Mosquera-Pardo, Change and Adoption Lead Consultant, HCL Technologies, shares an insightful framework to help enterprises build user adoption into their technology transformation projects. Find out more in this blog.
Jan 23, 2015
Following on from my last blog, where I proposed the following scenarios to occur in the next three years in the Australia and New Zealand Market, driven by the base requirements of Cost
Redefine Your Media Organization Strategy to be Future Ready
Feb 04, 2015
Do you want to improve your customer experience? Connect the front, middle, and back of your business with integrated automation
Feb 05, 2019
We humans are governed by our free will to choose and make decisions. But, in the world of technology and data brokers, those who can predict and drive one to make decisions, are influencing free will.
Jan 09, 2019
Paresh Vankar writes on what marketers need to do to step up their game in 2019. Looking at the emerging trends, he diagnoses and predicts key trends that will shape B2B marketing in 2019.
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,…
I was sent two fantastic articles on leadership thinking this week.