Ideas

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WEF
1,237
My learnings from the World Economic Forum 2018.
A Path to Sustainable Growth
1,158

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Ideation
944

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit Group Manager

In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
AI
1,691
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
The “Fairer” sex
585
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
Ideation Techniques
712
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
Leadership lessons
2,655

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar President & CEO, HCL Technologies

According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
istock
429
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Why Offlin marketing
796
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
Tech Market Trends
617

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 2

Kinsuk Mitra Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this concluding of a two part series, he looks at how the trends are impacting HCL and where we are heading in the next 5 years.
Brand
290
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
Tech Market Trends
536

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 1

Kinsuk Mitra Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.
Promoting and Nurturing Innovation
976
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
A Path to Sustainable Growth
1,158

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Customer Feedback Tools
709

Feb 04, 2015

Customer Feedback Tools

Manikandan Ramaswamy Technical Specialist

There are numerous customer feedback tools. By comparing the different measurements, we can conclude that each has its own applicability, and limitations.
Womenlead
66

Feb 27, 2020

Women, lead Australia! Why everyone needs a mentor—or a mentee?

Dr Angeline Achariya Executive Director, Innovation & Growth, Simplot Australia

Joining the first edition of the Women Lead Australia program in 2015 changed that dynamic for me, by making my learning curve just a little less steep.  My mentor Guido, a CFO based in Sydney, gave me a lot of advice that helped me reach the...
It’s All About Follow Up, Son!
877

Mar 12, 2015

It’s All About Follow Up, Son!

Vittal Devarajan Senior Vice President

As you move up the corporate ladder, regular follow up on your plans becomes essential. Vittal's interesting interaction with a CEO of a consulting firm.

Want to be more successful? Better build your network.
Anuradha Khosla - Vice President, HR | May 25, 2020
3 Views

Executive advancement is not easy for anyone, but you only have to look at the photographs of the board of directors in a few annual reports to see that it is much harder for women.Many factors beyond our control have kept most of us out of the upper echelons of management, but there are a few factors that hurt us nearly as much – and those, we can choose to do something about.

 


Women, lead Australia! Why everyone needs a mentor—or a mentee?
Dr Angeline Achariya - Executive Director, Innovation & Growth, Simplot Australia | February 27, 2020
66 Views

Joining the first edition of the Women Lead Australia program in 2015 changed that dynamic for me, by making my learning curve just a little less steep.  My mentor Guido, a CFO based in Sydney, gave me a lot of advice that helped me reach the two most pressing career goals I faced at that time: to build the world’s first sector-wide, collaborative food innovation hub for the global company at which I was then working (this has now evolved into the Monash Food Innovation Centre -- an independent innovation platform hosted by Monash University), and to start a second career as a member of executive boards

For women, the shortest path to your destination may be a circle
Karen Ross - Senior Management Consultant based out of Adelaide | February 10, 2020
85 Views

For the younger women I meet now, gender is less of an issue than managing particular personality types. Where they tend to struggle is not with peers but their supervisors, more male-heavy executive teams where there is not yet a lot of diversity. I also see women being their own worst enemies sometimes by being overly competitive with each other when the real challenge is creating more opportunities for all of us.