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The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
412
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
622
Leadership lessons

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
2,464
istock

Dec 12, 2016

Get close to your users to unravel valuable product ideas

Sampath Kumar - DESIGNER, ERS
DESIGNER, ERS
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
374
Why Offlin marketing

Sep 07, 2016

Why Offline Marketing matters in an online world

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
664
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
476
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
649
IoT - Driving Systems to Ecosystems

Mar 11, 2016

IoT Driving “System” to “Ecosystem” Integrator by capitalizing on the IoT opportunity

Rupy Sikka - Vice President, HCL Engineering R&D Services
Vice President
Telco Landscape Transformation…
1,014
Nature and humans - peaceful coexistence

Mar 08, 2016

Nature & Humans – Peaceful Co-existence till when?

Ajai Kumar - Vice President - Engineering R&D
Vice President
557

Pages

JSON: Integration Method of JSON

Apr 09, 2013

JSON: Integration Method of JSON

Kuldeep Singh - Senior UI Developer
Senior UI Developer
JSON (JavaScript Object Notation) is a lightweight data-interchange text format. It is easy for machines to parse and generate, and for humans, it is very easy to read and write.
1,354
A Path to Sustainable Growth

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services
Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
796
How-Good-Are-Our-SOPs

May 26, 2014

How Good Are Our SOPs?

Nidhi Srivastava - Validation Consultant
Validation Consultant
Standard Operating Procedures (SOPs) are high-level written instructions for performing recurring procedures safely, accurately, consistently, and efficiently. In the Healthcare industry, SOPs help in meeting business and regulatory requirements and...
700
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,421
Ideation

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
526
Promoting and Nurturing Innovation

Nov 17, 2015

Promoting and Nurturing Innovation

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
713
Leadership lessons

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
2,464
IoT - Driving Systems to Ecosystems

Mar 11, 2016

IoT Driving “System” to “Ecosystem” Integrator by capitalizing on the IoT opportunity

Rupy Sikka - Vice President, HCL Engineering R&D Services
Vice President
Telco Landscape Transformation…
1,014
Nature and humans - peaceful coexistence

Mar 08, 2016

Nature & Humans – Peaceful Co-existence till when?

Ajai Kumar - Vice President - Engineering R&D
Vice President
557

Pages

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