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I have an Idea | Ideas

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Marketing Automation
223
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,...
Brand
343
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
WEF
1,382
My learnings from the World Economic Forum 2018.
A Path to Sustainable Growth
1,264

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Ideation
1,261

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit Group Manager

In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
AI
1,837
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
The “Fairer” sex
644
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
Ideation Techniques
744
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
Leadership lessons
2,754

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar President & CEO, HCL Technologies

According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
Tech Market Trends
624

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 1

Kinsuk Mitra Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.
AI
1,837
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
Disruptive Innovations Leading the world
471

Feb 24, 2015

Disruptive Innovation

Sushil Kumar Team Leader

A disruptive innovation can help create a new market and value network, or disrupt an existing market and value network by displacing an earlier technology.
Customer Feedback Tools
800

Feb 04, 2015

Customer Feedback Tools

Manikandan Ramaswamy Technical Specialist

There are numerous customer feedback tools. By comparing the different measurements, we can conclude that each has its own applicability, and limitations.
Wildlife Poaching
457

Jul 20, 2020

Protecting the Indian forests using Internet of Things

Subir Dhar Director & Business Development Head, APAC, IoT WoRKSᵀᴹ

Indian forests have always been under pressure, but in the recent years, it has been more so. While the coverage has grown per the ISFR 2019 (Indian State of Forest Resources), protecting the forests has never been easy. In a recent conversation...
Continual Service Improvement ? The Need for IT Service Management
1,379
The 7-Step Continual Service Improvement (CSI) process for improving IT services.
The “Fairer” sex
644
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.

How Industrial IoT is helping solve complex workforce problems
Sachin Kotasthane - Senior Solution Director, IoT WoRKS | September 10, 2020
250 Views

In his book, 21 Lessons for the 21st-century, the historian Yuval Noah Harari, highlights the complex challenges that mankind will face, on account of technological challenges intertwined with issues like nationalism, religion, culture, and calamities. In the current industrial world hit by a worldwide pandemic, we see this complexity translate to technology, systems, organizations, and the workplace.

Find out  how new-age technologies like AI, ML, big data, and of course, industrial IoT, can be used for effective management of complex workforce problems in a factory, thereby changing the way people work and interact– especially in this COVID-19-stricken world. Read on here.

 


Protecting the Indian forests using Internet of Things
Subir Dhar - Director & Business Development Head, APAC, IoT WoRKSᵀᴹ | July 20, 2020
457 Views

Indian forests have always been under pressure, but in the recent years, it has been more so. While the coverage has grown per the ISFR 2019 (Indian State of Forest Resources), protecting the forests has never been easy.

In a recent conversation with a forest official, we discussed as to how we can put the emerging technologies toward forest protection and conservation. The Internet of things, one such emerging technology, can be leveraged to benefit the environment and sustainable development of the nation.

While the key technologies that power IoT keeps on evolving, the core philosophy remains the same. We need a way to "see" the way the things are (using appropriate sensors/devices for sound, vibration, image, GPS, temperature, moisture and so on), communicate the information to a place where the gathered information is analyzed, and communicate the insights/advice to help in taking suitable actions. In this way, implementing effective forest protection using IoT is a distinct possibility. Know more how IoT can help augment forest protection in this blog post here.


Want to be more successful? Better build your network.
Anuradha Khosla - Vice President, HR | May 25, 2020
103 Views

Executive advancement is not easy for anyone, but you only have to look at the photographs of the board of directors in a few annual reports to see that it is much harder for women.Many factors beyond our control have kept most of us out of the upper echelons of management, but there are a few factors that hurt us nearly as much – and those, we can choose to do something about.