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I have an Idea | Ideas

Category blogs - Featured

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istock
444
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Why Offlin marketing
821
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
Why ABM
625
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Changing face of B2B
784

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Promoting and Nurturing Innovation
1,107
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
Style Diet - Keep Your CSS Lighter
357
CSS performance is important. It is better to stick to certain CSS rules and keep your CSS lighter for better user experience.
WEF
1,382
My learnings from the World Economic Forum 2018.
Innovation-for-the-Future
410

Jan 07, 2015

Innovation for the Future

Sushil Kumar Team Leader

The speed, variety and enormity of new ideas are making technology innovation
Want to be more successful
103
Executive advancement is not easy for anyone, but you only have to look at the photographs of the board of directors in a few annual reports to see that it is much harder for women.Many factors beyond our control have kept most of us out of the...
Why ABM
625
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
It’s All About Follow Up, Son!
917

Mar 12, 2015

It’s All About Follow Up, Son!

Vittal Devarajan Senior Vice President

As you move up the corporate ladder, regular follow up on your plans becomes essential. Vittal's interesting interaction with a CEO of a consulting firm.
Womenlead
114

Feb 27, 2020

Women, lead Australia! Why everyone needs a mentor—or a mentee?

Dr Angeline Achariya Executive Director, Innovation & Growth, Simplot Australia

Joining the first edition of the Women Lead Australia program in 2015 changed that dynamic for me, by making my learning curve just a little less steep.  My mentor Guido, a CFO based in Sydney, gave me a lot of advice that helped me reach the...
Changing face of B2B
784

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Storytelling
1,789
Whenever we are sharing our experiences or making presentations and trying to invoke actions from others, the storytelling is a great tool. This is applicable to all professionals who interact with others (externally or internally) and is not...
Brand
343
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...

Branding Development Process and its Vitality in Product Development
Betina R - Designer | June 25, 2018
343 Views

The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project and cons of not having a strong branding guideline at the beginning of the project. It explains the 4 phases of the process of creating a branding guideline – Research, Briefing, Development and Evaluation. The blog briefly explains how brand consistency affects the relationship between the customer and the product. It also provides sample specifications and content for the branding document. Links to branding guideline document of few popular companies are also added at the end of the blog for readers’ reference. 


Technology as the shared solution for the ‘fractured world’ – My notes from Davos
C Vijayakumar - President & CEO, HCL Technologies | February 22, 2018
1382 Views

My learnings from the World Economic Forum 2018.


From CMO to CGO: A Path to Sustainable Growth
Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services | December 14, 2017
1264 Views

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.