Ideas

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Why ABM
591
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
Changing face of B2B
738

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Promoting and Nurturing Innovation
976
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
Style Diet - Keep Your CSS Lighter
316
CSS performance is important. It is better to stick to certain CSS rules and keep your CSS lighter for better user experience.
It’s All About Follow Up, Son!
877

Mar 12, 2015

It’s All About Follow Up, Son!

Vittal Devarajan Senior Vice President

As you move up the corporate ladder, regular follow up on your plans becomes essential. Vittal's interesting interaction with a CEO of a consulting firm.
Disruptive Innovations Leading the world
433

Feb 24, 2015

Disruptive Innovation

Sushil Kumar Team Leader

A disruptive innovation can help create a new market and value network, or disrupt an existing market and value network by displacing an earlier technology.
Ideation Techniques
712
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
Innovation-for-the-Future
349

Jan 07, 2015

Innovation for the Future

Sushil Kumar Team Leader

The speed, variety and enormity of new ideas are making technology innovation
istock
429
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Why ABM
591
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
folio
747
Redefine Your Media Organization Strategy to be Future Ready
Changing face of B2B
738

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar Vice President, Marketing

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
Storytelling
1,762
Whenever we are sharing our experiences or making presentations and trying to invoke actions from others, the storytelling is a great tool. This is applicable to all professionals who interact with others (externally or internally) and is not...
Disruptive Innovations Leading the world
433

Feb 24, 2015

Disruptive Innovation

Sushil Kumar Team Leader

A disruptive innovation can help create a new market and value network, or disrupt an existing market and value network by displacing an earlier technology.

From CMO to CGO: A Path to Sustainable Growth
Shimona Chadha - Sr. Director and Head of Marketing: TME, RCPG, LSH & Professional Services | December 14, 2017
1158 Views

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  


Ideation Techniques- Part 2
Sanjeev Purohit - Group Manager - Engineering R&D | November 2, 2017
944 Views

In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 


Artificial Intelligence: Providing new muscle to marketing
Paresh Vankar - Vice President, Marketing | October 3, 2017
1691 Views

The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.