Marketing Transformation Accelerated at Pentagon Federal Credit Union
HCLTech helped Pentagon Federal Credit Union shift from product to member focused marketing
PenFed has existed for over 85 years and currently manages $27 billion in assets. To increase lifetime value for its 2.2 million global members, PenFed set out to shift from a product-centric to a member-centric strategy. PenFed approached HCLTech to transform and meet their lifetime value objectives by leveraging the Adobe Experience Cloud Suite for its content management, email, 360-degree media, multi-channel communication and collaboration capabilities. HCLTech consolidated campaign management tools across PenFed’s various products and business lines to centrally manage campaigns, while decreasing member onboarding time.
To know more about the success story, please download the case study.