Ecommerce launch simplifies beauty shopping for global customers
Overview
A renowned global beauty and personal care company, with a presence in over 100 countries and a vast network of independent sales representatives, sought to enter the ecommerce arena. Facing missed business opportunities and operational inefficiencies, the client partnered with us to modernize their digital infrastructure, streamline supply chain operations and deliver a frictionless online experience for millions of customers worldwide.
The Challenge
Without an ecommerce platform, the client was unable to capitalize on growing digital demand or meet evolving customer expectations.
Additional hurdles included the need for a robust DevOps pipeline, streamlined supply chain operations and the resolution of firewall issues that impeded seamless API connectivity, while ensuring a smooth transition that would not disrupt the established customer experience.
The Solution
To address these challenges, we delivered a comprehensive digital transformation leveraging best-in-class integration technologies. The solution:
- Migrated the integration platform to Boomi for greater scalability and flexibility
- Deployed our accelerators to expedite interface and API deployment, boosting operational efficiency
- Set up iPaaS on the cloud and migrated over 200 interfaces, ensuring robust, future-ready integration
- Enabled real-time SKU integration across geographies, enhancing responsiveness and agility
- Established a DevOps pipeline for automated deployments to streamline development and delivery
- Simplified supply chain networks and operations for improved efficiency
- Resolved firewall errors by whitelisting APIs, ensuring uninterrupted data flow and connectivity
The Impact
The transformation delivered significant, measurable business value.
- Increased asset utilization by up to 80%
- Reduced operational expenditure by 40%, resulting in substantial cost savings
- Accelerated go-to-market by 35%, enabling faster product launches and improved customer responsiveness
Beyond the Numbers
By embracing digital commerce, the client unlocked new revenue streams, empowered their sales representatives and created a seamless omnichannel experience for consumers.
The integration of real-time operations and automated deployments not only improved efficiency but also positioned the brand as a digital innovator in the highly competitive beauty sector. This transformation fostered a culture of agility, collaboration and continuous improvement across the organization.
Celebrating Success
Our partnership with this beauty leader underscores the power of digital acceleration in the consumer goods industry. Our report observes that more than 70% of leaders will have fully or largely implemented Total Experience in the next three years, helping them achieve greater ROI from their experience investments. This success demonstrates how modernizing ecommerce infrastructure with cloud-based integration and DevOps pipelines can help global brands deliver seamless customer experiences and stay ahead in a fast-changing market.
