What is multichannel retailing?
Multichannel Retailing is the process of using multiple channels for selling similar products across different platforms. The platforms may be online and offline and the various channels may be brick and mortar store, online store, mobile store, mobile app store, etc. Multichannel retailing is the approach of businesses reaching down to the customers along the choice of convenience of the customers. The final purchasing may be across any of the channels, but the collaborative effect of the various channels helps facilitating the buying decision process in multiple ways.