What is a trade promotion management system (TPMS)? | HCL Technologies

TECHNOLOGY Q&A

Consumer Packaged Goods (CPG) Sales Planning and Trade Promotion

What is a trade promotion management system (TPMS)?

A trade promotion management system (TPMS) is part of the sales performance management system (SPMS) that offers CPG companies the most advanced capabilities to manage a closed-loop business planning and trade promotion management (TPM) process. With transactional and advanced analytical capabilities, embedded insights, and best practices, the system enables integrated management that helps deliver improved commercial decisions, optimized trade promotion plans, higher customer profitability, and greater return on trade spending.