In a dynamic business landscape where the customers are spoiled for choice by businesses across the globe, digital-led marketing interventions are more important than ever. Today, digital marketing implementations and operations need scalability to match the growth of our customers across business units, geographies, languages, and brands. They also need to be scalable to keep up with the technical breadth and the cutting-edge innovations in today’s rapidly changing technical landscape. In the connected world, global reach, speed and customer experience are the new value attributes. The traditional attributes of standardization, cost reduction, and efficiency are now delivered in the context of increasing customer experience and speed, while oscillating around a consistent brand messaging.
This whitepaper outlines how HCLTech’ marketing operating model allows enterprises to achieve these capabilities while driving innovation, transparency, and end-customer focus at scale and speed.
To learn more, download the whitepaper.