Elevating Customer Engagement | HCLTech
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Elevating Customer Engagement - Integrating IT and Business Process Automation to Deliver Connected Experiences

“In the dynamic landscape of contemporary business, the pursuit of enduring customer experiences compels enterprises to embark on a journey of innovation. This expedition into uncharted territory is guided by the amalgamation of AI and ML, forming the bedrock of a transformative era. This forward-thinking perspective seeks to unravel the significance of holistic automation, dissecting the challenges faced by enterprises in expanding their initiatives.

“The pivotal role played by the synergy between IT and business processes is underscored as the linchpin for success, transcending organizational silos to unlock the boundless potential of automation. As enterprises navigate the intricate web of complexities, embracing a unified approach —dubbed enterprise automation —emerges not only as a remedy for challenges but also as a powerful catalyst for gaining a competitive advantage. This exploration is a deep dive into the intricacies of automation, presenting a roadmap that organizations can follow to propel automation at scale, conquer challenges and optimize outcomes.

"In this insightful whitepaper, Everest Group sheds light on the critical importance of fostering seamless collaboration between IT and business processes to cultivate cohesive total experiences. The exploration reveals that while isolated automation may offer short-term cost-effectiveness, it frequently grapples with scalability challenges when lacking robust integration with IT systems. It underscores the urgency of unified IT-business automation, accentuating its role in nurturing scalable and personalized experiences that ultimately contribute to maintaining a competitive edge."

- Shyam Enjeti, EVP, Digital Business Services, HCLTech

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