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Strategy, culture, and technology are the three key parts to think about how to build the platform. For retailers, the key to success will be the ability to sit down with the business and have them admit that they didn’t know what they should be doin...
Cognitive IoT enables retailers to learn from, and infuse intelligence into, physical stores and supply networks to transform the retail value chain and enhance customer experience.
Retailers need to focus on integrating digital into all aspects of the business – from channels and processes and data to the operating model, incentives, and culture. This journey to digital nirvana needs a visionary leader who can leverage technolo...
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
Retailers can measure and attribute interactions during customer journey to channels, and create a unified and consistent experience.Measuring and attributing cross-channel customer interactions to respective stakeholders orchestrating the journey wo...
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and g...
By promising improved personalization and loyalty benefits in return for shopper data, retail and consumer goods companies can incentivize customers to share valuable information that can be harnessed to refine targeting, thus boosting ROI and brand ...