Traditionally, manufacturers and brands primarily focused on dealer and partner networks to engage in business. However, with the changing business ecosystem, companies soon realized they needed to reach out to end customers to understand and adapt to their demands. The demand for finding mediums of reaching out directly to customers started increasing. But not a single marketplace platform product existed that could meet the needs of both buyers and sellers.
The growing need for the marketplace platform led to the creation of ADvantage Marketplace Commerce. It is a framework for platform-agnostic standardized development and implementation of marketplace commerce solutions and HCLTech’s way of bringing productivity and agility to application development by introducing the pre-built integration connector into the development process.
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