The COVID-19 pandemic is rapidly changing every part of the buying journey, from how customers are engaging to the platforms where brands need to show up. How can businesses extend their brand quickly to meet new needs? The answer is with the flexibility and agility of headless commerce. If you’re in e-commerce, you will know that keeping pace with emerging touchpoints and consumer experiences isn’t easy (and often requires a lot of coffee). COVID-19 is only accelerating this. In a traditional digital commerce model, new experiences can require updates to both the front-end and back-end systems, which can turn even small projects into huge headaches.

If you’re thinking of making the switch to headless commerce, below benefits can accelerate your business:

• Better employee adoption
• The right tools for the job
• Time savings across IT
• Time to market

Listen to our e-Commerce experts from HCLTech and commercetools on how headless commerce revolutionizes the consumer experience and makes the organization's asset-line in digital commerce connections.