One of the world's leading consumer products companies and a global leader in adhesives partnered with HCLTech to establish a Global Technology Center (GTC) in India, creating a centralized hub to scale digital innovation, strengthen capabilities, and drive sustained competitive advantage.

The organization had a strong commitment to digitalization, with a clear focus on placing customers and consumers at the center of its digital processes. However, it reached a critical inflection point in its global IT and digital transformation journey.

As competition intensified and digital demands grew, the business needed to accelerate innovation, respond more effectively to market changes and strengthen customer engagement. At the same time, the COVID-19 pandemic added further pressure, increasing the need to optimize costs while balancing efficiency and control in IT service delivery.

This led to a clear set of priorities focused on gaining greater control over the digital ecosystem and building future-ready capabilities.

Building scalable digital capabilities to accelerate innovation and growth

The transformation journey began with an RFP initiative to consolidate 17 IT vendors down to five. This created an opportunity to move beyond incremental improvements and fundamentally rethink the operating model.

Instead of following a traditional vendor consolidation approach, HCLTech proposed a more transformative strategy—shifting from outsourcing to insourcing critical capabilities.

The idea was simple yet impactful: building and owning key capabilities internally rather than relying on external partners. This shift led to the creation of a future-ready digital business unit designed to enhance speed, scalability, governance and flexibility while driving innovation and long-term digital growth.

Building a Digital Engine at Scale

The DX (Digital Transformation Unit) Phase 1 was initiated in early 2021, operationalized by October 2021 and formally launched in April 2022. It marked the beginning of a new chapter bringing together digital, business process management and IT expertise to solve complex business challenges and turn disruption into opportunity.

The transformation focused on insourcing critical capabilities, simplifying the operating model, embedding agile ways of working, strengthening governance through a Demand Management Office and integrating managed services into a unified framework.

Over time, the GTC expanded beyond core operations to drive AI adoption, strengthen data security and modernize infrastructure, while supporting global business services. In 2025, this journey advanced further with the launch of a second GTC, expanding scale, enhancing capabilities and driving the next phase of business impact.

This transformation redefined how the company builds and scales digital capabilities—turning complexity into a competitive advantage and enabling continuous innovation.

Through this transformation, the company strengthened its digital ecosystem with RAQN, built on Adobe Experience Platform, enabling hyper-personalized, data-driven customer engagement and faster ecommerce growth. It also advanced capabilities with SPARC, built on SAP cloud technology, enhancing trade promotion effectiveness through greater transparency, real-time insights and improved profitability.

Key outcomes include: