Overview
An American data storage company with a disjointed system landscape struggled to provide a cohesive brand experience and manage digital assets efficiently. They sought an integrated solution to enhance flexibility and reduce time-to-market for marketing and sales. In partnership with Adobe, HCLTech delivered a seamless user experience, fostering collaboration among content providers and consumers. This led to increased website traffic and a significant reduction in time-to-market.
The Challenge
Disjointed system landscape causing disparate brand experiences
A disjointed system landscape was the root cause for inconsistent brand experiences, challenges in managing digital assets and a poor authoring interface. There was difficulty in Partner Relationship Management due to a lack of a centralized portal. These key challenges led to many concerns for the client, such as:
- Handicapped marketing department without adequate customer insights
- Longer rollout timelines for marketing campaigns and cumbersome product launches
- Challenges in analyzing and maintaining accessibility compliance
- Slow delivery of customer-facing pages during high-traffic bursts
- Increased lead time for after-sale services due to disconnected reverse logistics processes
![inner-img](https://hcltech.imgix.net/sites/default/files/images/case-study/disk-manufacturer/802x502_1.webp)
The Objective
Increase flexibility and speed to market
Our client wanted to create capabilities and solutions for their marketing and sales teams with a multichannel design and presence to increase flexibility and speed to the market. The objectives included:
- Standardize content and asset management process, analytics and reporting
- Simplify the authoring and publishing of content
- Build a framework for content syndication and integrated digital commerce for a seamless experience
- Required localization for different geographies due to the global scale of the business
![image-71](https://hcltech.imgix.net/sites/default/files/images/case-study/disk-manufacturer/1440x319.webp)
The Solution
By leveraging Adobe to enhance user experience, HCLTech enabled:
- Enabled multi-channel support through Content-as-a-Service
- Integrated accessibility automation tools within the development and deployment framework
- Utilized AWS cloud for hosting content to reduce hardware costs
- Implemented a solution for digital asset management and sharing for business teams
- Achieved a seamless user experience with cross-sale, up-sale and product bundling across multiple product lines through deep e-commerce integration (Hybris)
- Leveraged product information from Hybris for syndication channels and supplied it through Adobe Experience Manager (AEM)
- Improved page speed by selecting and implementing a lightweight client-side JavaScript framework, such as Vue.js
- Standardized the product feed format for easy consumption by third-party channel partners
- Defined a product feed as a file containing a list of products and their attributes, organized for easy display, advertisement or comparison
![inner-img](https://hcltech.imgix.net/sites/default/files/images/case-study/disk-manufacturer/802x502_2.webp)
The Impact
Stellar growth in website traffic, reduced time to market and enhanced user experience
- Increased website traffic by 40% and unique visitors by 35%
- Achieved a 200% growth in captured web leads
- Reduced product and campaign rollout time by 140%
- Reduced campaign/product launch time to 2-3 days
- Ensured on-schedule and on-budget delivery for over 95% of projects
- Decreased website onboarding and development-todeployment cycle time from 20+ weeks to 8-10 weeks
- Reduced operation costs of the platform by 40% through automation and cloud migration
![inner-img](https://hcltech.imgix.net/sites/default/files/images/case-study/disk-manufacturer/802x502_3.webp)