Optimization of Digital Marketing Campaigns by HCLTech
Enhanced marketing performance using Data Engineering and Analytics Solution for a European retail brand
Learn how HCLTech empowered an European multinational chemical and consumer goods company to enhance their digital advertising and marketing strategies. By implementing a centralized, cloud-based data lake-house architecture with Databricks, the client gained 24x7 access to more timely and reliable information. The solution enabled efficient promotion monitoring and campaign management across multiple geographical regions, ensuring greater consistency and value for the business. Find out how HCLTech's data engineering solutions supercharged the client's progress in optimizing their 5-billion-dollar marketing spend.