Redefining instore experience through data-driven transformation | HCLTech

Our client, an American chain of convenience stores and gas stations along the East Coast of the United States aimed to enhance the in-store experience, generate more revenue through upselling and cross-selling, and implement a comprehensive data and analytics transformation. They faced challenges such as a lack of a single source of truth, inaccurate data, high infrastructure costs, and dissatisfied customers. HCLTech partnered with them to address these challenges by implementing a next-generation Mobile Device Management (MDM) solution, personalized dashboards, data governance measures, and collaboration with the business. The result was a significant increase in revenue, faster issue remediation, improved decision-making, and higher platform adoption.

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