Redefining Instore Experience with Data Driven Transformation
HCLTech boosts revenue and customer satisfaction for an American convenience store chain
Our client, an American chain of convenience stores and gas stations along the East Coast of the United States aimed to enhance the in-store experience, generate more revenue through upselling and cross-selling, and implement a comprehensive data and analytics transformation. They faced challenges such as a lack of a single source of truth, inaccurate data, high infrastructure costs, and dissatisfied customers. HCLTech partnered with them to address these challenges by implementing a next-generation Mobile Device Management (MDM) solution, personalized dashboards, data governance measures, and collaboration with the business. The result was a significant increase in revenue, faster issue remediation, improved decision-making, and higher platform adoption.