WISE Retail - A Pragmatic Approach for Retail Transformation | HCL Technologies

HCL WISE Retail

Overview

Overview

The retail landscape has been gradually becoming more customer-focused and competitive. In today’s changing world, shoppers prioritize on exceptional customer experience, pushing retailers to deliver the promise of a personalized and seamless shopping journey across all channels.

The widespread proliferation of connected devices, rising prominence of the online commerce industry, and the power of emerging technologies have accelerated the retail business transformation, streamlining the in-store experience, omni-channel commerce, supply chain management, and other operations. In short, redefining the retail industry.

To keep pace with the heightened consumer expectations, now the retailers must make key investments in the latest technologies, such as artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), and cloud to create rich and customer-first experiences across all touchpoints.

HCL WISE Retail is an industry-focused solution that helps retailers reimagine and optimize their business operations and drive real-time improvements across the supply chain to deliver an omni-channel experience to the customers.

HCL’s solution enables the enterprises to address specific business challenges and help retailers achieve enhanced workforce productivity, business outcome, superior customer experience, greater workforce satisfaction, and retention.

Solutions framework

The HCL WISE Retail empowers retailers through a four-phase approach and enables them to gain analytics-driven insights for retail digital transformation to increase efficiency, develop new business models, and create a multi-channel customer experience.

Engage
Engage

Design thinking-led approach defines the business outcomes, transformation strategy and roadmap

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Envision
Envision

Create a definitive re-invention blueprint and associated technology landscape to support the vision

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Empower
Empower

Design and implementation services for retail digital transformation and onboarding

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Evolve
Evolve

Services comprising HCL IPs deliver an intelligent operations framework

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Solution features

Enhanced buying experience

Enhanced buying experience

Positive user experience derived through intelligent insights from customers buying patterns, loyalty information, seasonal preferences, etc.

Cross generational workplace

Cross generational workplace

A digital workplace enabling collaboration amongst Gen X, Millennials and Gen Z.

Proactively managed digital estate

Proactively managed digital estate

Intelligent insights for managing the digital systems ensuring pre-emptive maintenance and seamless resolution.

Optimized real estate

Optimized real estate

Optimum utilization of the store real estate for servicing of walk-in and online customers and ensuring consistent end user experience.

Smart stores

Smart stores

Technology upgrades ensuring ease of conducting transactions.

Omni-channel retail

Omni-channel retail

Building seamless integration between online and offline sales channels.

Tailored field services

Tailored field services

Ensuring tailored solutions for field engineers to ensure swift resolution of issues with mission critical systems.

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