The Media, Publishing, and Entertainment (MPE) industry is witnessing an upheaval triggered by several factors:

• Evolving technology and consumer needs
• Dynamic user demographics
• Digitalization across sectors

The proliferation of smart devices, for instance, has created multiple touch points. This impedes visibility into customer behavior. Yet, organizations are expected to deliver captivating end user experiences like never before. Given the extremely competitive nature of the market, inadequate behavior-related research, and lack of digital advertising support, it is essential for organizations to embrace cutting-edge technology.

HCL Tech is delivering services that are relevant in today’s dynamic ecosystem. Our suite of new age offerings, comprising Content, CRM & Personalization, and Mobility, is crafted to help firms stay ahead of the curve. For instance, our Next Gen User Experiencer service assists in improving campaign impact while containing content production costs. Predictive Analytics, on the other hand, allow firms to take preemptive decisions to mitigate future threats and shifts.

Our services are a unique synthesis of best-in-class technologies, tools, and practices, empowering organizations to move in lockstep with changes in the business environment.