Overview
The Media, Publishing, and Entertainment (MPE) industry is witnessing an upheaval triggered by several factors:
- Evolving technology and consumer needs
- Dynamic user demographics
- Digitalization across sectors
The proliferation of smart devices, for instance, has created multiple touch points. This impedes visibility into customer behavior. Yet, organizations are expected to deliver captivating end user experiences like never before. Given the extremely competitive nature of the market, inadequate behavior-related research, and lack of digital advertising support, it is essential for organizations to embrace cutting-edge technology.
HCL Tech is delivering services that are relevant in today’s dynamic ecosystem. Our suite of new age offerings, comprising Content, CRM & Personalization, and Mobility, is crafted to help firms stay ahead of the curve. For instance, our Next Gen User Experiencer service assists in improving campaign impact while containing content production costs. Predictive Analytics, on the other hand, allow firms to take preemptive decisions to mitigate future threats and shifts.
Our services are a unique synthesis of best-in-class technologies, tools, and practices, empowering organizations to move in lockstep with changes in the business environment.
Services
Streamline production, management, and distribution of content for optimized workflows and rights administration.
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Enable a unified view of customers to drive user experience and facilitate effective cross selling.
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Leverage mobile technology to deliver unique proposition to the “connected consumer” and improve enterprise productivity.
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Drive effective content management through an integrated and streamlined digital supply chain.
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Implement a holistic multi-channel enablement strategy for a range of services, from channel experiences to program planning.
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Leverage mobile technology to deliver unique proposition to the “connected consumer” and improve enterprise productivity.
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Ascertain emerging trends, events, and behaviors and derive actionable insights along the entire value chain.
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Create and publish personalize advertising campaigns on multiple platforms and consistently monitor their performance.
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Facilitate master data management, while expediting the process of SOA implementation.
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Drive visibility by enabling advertisers to upload material, chart plans, and view past performance
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Deliver advertisement production services for the creation of print/digital advertisements across platforms
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Facilitate the creation of a comprehensive strategy to deliver the right information with minimum effort
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