Unified Advertising Services | HCL

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Unified Advertising Services

Overview

Incurring at least 40% loss in advertising revenue, a strategic overhaul is imperative for media and publishing companies. The lack of an effective digital ad support pipeline affects outcomes across the board – products, inventory, self-services, and dynamic campaign impact. Unified advertising services assist marketers in creating and publishing ads across multiple channels. Marketing campaigns are further refined with constructive targeting, personalization, monitoring, and performance tracking features.

At HCL, we boost digital advertising revenues via streamlined management. We harness a powerful tech framework to enhance ad services and analytics, guaranteeing desired outcomes for advertisers. We also enable reusability of content and rights through comprehensive standardization, across systems, storage, discovery, and transformation processes.

Our diverse engagements demonstrate HCL’s capabilities in delivering business value. Further, our cloud based platform for both print and digital ads offers deep insights on customer preferences.

Solutions

Customer Centricity

HCL Tech’s Customer Centricity helps increase website traffic by accurately identifying user needs.

TV Widgets

HCL enables a truly immersive gaming experience via television with a state-of-the-art portfolio of interactive tech.

Services

Unified Ad Platform

Unified Ad Platform

HCL's holistic approach aids advertisers in media planning execution and efficient workflow management.

Ad Fulfillment & Settlement Platform

Ad Fulfillment & Settlement Platform

Using a multichannel delivery platform, we support search engine advertising and measure consumer interactions metrics.

Ad production service

Ad production service

HCL supports KPO services to optimize the creation of both print and digital advertising campaigns.

Client Success

CASE STUDIES

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Insights & News

blogs

white papers

INSIGHTS

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ECOSYSTEM OF PARTNERS

We harness an array of diverse strengths and capabilities through partnerships, building synergies that enable customers to implement and operate the latest in IT infrastructure. Our wide network of partners aids delivery of solutions that are tailor-made for each client.

Solutions Template 2: 
Solution Title: 
Customer Centricity
Solution Description: 

HCL Tech’s Customer Centricity helps increase website traffic by accurately identifying user needs.

Solution Title: 
mCoupons
Solution Description: 

mCoupons integrates multiple social media websites for extracting, saving, and redeeming coupons and related information.

Solution Title: 
TV Widgets
Solution Description: 

HCL enables a truly immersive gaming experience via television with a state-of-the-art portfolio of interactive tech.

Serviceline Inner Thought Leadership Header: 
INSIGHTS
Services Template 2: 
Services Description: 

HCL's holistic approach aids advertisers in media planning execution and efficient workflow management.

Services Icon: 
Unified Ad Platform
Services Title: 

Unified Ad Platform

Services Description: 

Using a multichannel delivery platform, we support search engine advertising and measure consumer interactions metrics.

Services Icon: 
Ad Fulfillment & Settlement Platform
Services Title: 

Ad Fulfillment & Settlement Platform

Services Description: 

HCL supports KPO services to optimize the creation of both print and digital advertising campaigns.

Services Icon: 
Ad production service
Services Title: 

Ad production service

Landing Page hierarchy: 
Media Publishing & Entertainment