Incurring at least 40% loss in advertising revenue, a strategic overhaul is imperative for media and publishing companies. The lack of an effective digital ad support pipeline affects outcomes across the board – products, inventory, self-services, and dynamic campaign impact. Unified advertising services assist marketers in creating and publishing ads across multiple channels. Marketing campaigns are further refined with constructive targeting, personalization, monitoring, and performance tracking features.

At HCLTech, we boost digital advertising revenues via streamlined management. We harness a powerful tech framework to enhance ad services and analytics, guaranteeing desired outcomes for advertisers. We also enable reusability of content and rights through comprehensive standardization, across systems, storage, discovery, and transformation processes.

Our diverse engagements demonstrate HCLTech’s capabilities in delivering business value. Further, our cloud based platform for both print and digital ads offers deep insights on customer preferences.