Catalysing ‘Make in India’

PUBLISHED DATE: Sep 26, 2014

Manufacturing can enter the big league if India uses its talent pool to create competitive, cutting-edge designs

Representatives of top manufacturers from across the world flew into the capital yesterday to witness the launch of the ‘Make in India’ campaign by Prime Minister Narendra Modi. I believe they were here because the ‘Make in India’ campaign is an idea whose time has come.

Historically, India has been associated in a majority of the market segments with “low-end products, unreliable delivery and uncertain pricing.” The services sector has taken great strides ahead, but manufacturing is lagging far behind. Right? Wrong! A quiet transformation has been taking place in our manufacturing sector too.

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