An omnichannel social media presence is imperative to stay engaged with consumers and stay competitive in their space. Customer satisfaction and brand loyalty both typically tend to go hand in hand. It is critical to frequently engage with customers and start developing a positive relationship with them. C3i Solutions, an HCL Technologies company and the brand’s internal team and agency partners were able to successfully establish a true social media presence for the brand, growing its Facebook fans from 300 to nearly 200,000 and gaining 4,000 followers to its newly created Twitter account and increasing the brand’s awareness across all of its social media properties. Read on to know more!