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HCL Technologies

HCL Architects Digital Unification Pathway to Create Customer Marketing Value Chain

HCL Architects Digital Unification Pathway to Create Customer Marketing Value Chain

The customer is a ‘for-profit’ group within a community organization with 37 million targeted ‘members’ aged 50 and above. This group selects, promotes, and manages over 100 brand / partner relationships (called ‘providers’), and offers discounts and benefits to its members on a wide range of products, travel, and services.

HCL helped define an overall digital strategy and roadmap to unify three sites – Lifestyle, Financial Services, and Healthcare and Insurance products – under one umbrella becoming a single point of access for all the offerings. After a successful strategy and definition phase, HCL also implemented the digital unification initiative. Thereafter, the engagement moved on to platform support and enhancements, campaign and marketing operations, and data-driven contextualization for the customer. Overall, HCL’s value-add to this client arises partially from its use of the same data-driven, unified services approach behind its proprietary customer experience platform (CEP).

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