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A leading global foodservice retailer saw a 60% reduction in its time-to-market and enabled its consumers to access the nutritional information about their food using a QR code

A leading global foodservice retailer saw a 60% reduction in its time-to-market and enabled its consumers to access the nutritional information about their food using a QR code

Client Information

The customer is the world's largest chain of quick service restaurants, serving close to 68 million customers every day in nearly 119 countries.

Business Challenges

The customer wanted to bring their web and digital related activities under one roof, reduce operational costs, and provide a consistent brand experience across websites and all over the globe. In addition, they wanted to:

  • Reduce the cost ($200K–$1000K) of creating and managing a multi-lingual website
  • Replace the legacy method of creating a website with an effective cutting-edge web solution
  • Eliminate the dependency of the sales and marketing team on the IT team for content approval and publishing
  • Improve brand consistency across websites in different languages and geographies
  • Ensure effective collaboration between in-house marketing teams, creative/digital agencies and IT teams

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