Next Generation User Experience Services | HCLTech


The emergence of multiple devices and channels has reduced customers’ attention spans and fueled the demand for fresh content. The challenge for media companies now lies in creating a unified value proposition to reach out to the connected customer. To facilitate engagement, they must provide differentiated user experiences through media applications, contextual applications, and next generation user interfaces.

Our Next Generation User Experience suite leverages best-in-class services to help media houses reduce their content production costs and improve digital revenues. Next generation solutions improve campaign effectiveness while expanding International coverage.



Business Strategy

An overall multi-channel enablement roadmap encompassing digital consulting, channel mix, among others


IT Strategy and Architecture

Comprises a range of functions from gap analysis to technology selection


Usability & Information Design

Covers end-to-end web and device experience like electronic gaming machine, eReaders, etc.


New Platform Development

Engineers new age experience from interactive books to augmented reality

Testing Services

Testing Services

Our next generation service tests compatibility, device, and content.

Ecosystem of Partners

We harness an array of diverse strengths and capabilities through partnerships, building synergies that enable customers to implement and operate the latest in IT infrastructure. Our wide network of partners aids delivery of solutions that are tailor-made for each client.