Turn the hassle of publishing content across platforms into an efficient delight. Ensure your content reaches every consumer when they need it and exactly the way you want them to see it.
Introducing X.
Request a demoSimplify your Marketing.
X is a customer engagement platform that helps companies manage, analyze, and monetize the customer journey.

X is a publishing platform (CMS) that is fast and easy to use:
- Its simple user interface reduces the need for technical skills and provides a friendly authoring experience for enterprise use
- X delivers an end-to end content publishing and requires minimal developer intervention.
- X enables marketers to seamlessly author curated content and publish complex targeted campaigns, in multiple languages, across devices– quickly and efficiently.
- X provides a ready-made library of pre-built components (e.g. Website Builder, Page Builder). Delivering out of the box, ready to use and brand-compliant building modules which are SEO optimized
- X delivers a consistent brand identity across channels and devices through standardized templates and an intuitive digital asset management tool.

- X provides an analytics dashboard that is customizable to your requirements, across online/offline, e-commerce and direct-to-consumer programs.
- Delivering deep analytics across both app and website platforms.
Optimize your Customer Experience.
X gives you control and insights across the entire customer life cycle.

- A unified platform providing a single view of consumer.
- X delivers a consistent and cohesive experience across every touchpoint. Delivered through one single platform (DXP).
- X delivers personalized, automated content across devices and platforms. Targeted experiences are delivered by insights obtained through data, analytics and AI
- Through hyper-personalization, companies can send highly contextualized communications to targeted customers at the right time, through their preferred channel.
- Automated and personalized customer journeys across all channels delivers:
- Easy intuitive content distribution & delivery
- Mobile first technology
- Leverages big data / analytics to deliver high-quality customer experiences, which improves retention and loyalty as well as increasing eCommerce revenue

X enables marketing teams to work more effectively:
- Bespoke real time authoring, digital rights management, live blog implementation and live notifications
- News, Videos, Live streaming, Newsletters, Polls, Quizzes, Pay per view, Gamification, Video streaming, Subscription, Video on demand, Ratings and Reviews and more – all on one interface”

- X campaign management handles complex campaigns and multiple languages
- X has the ability to integrate other third-party systems.
X powered Manchester United’s
digital fan engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base Manchester United is the No. 1 club in terms of fan engagement – with 659 million followers worldwide
experiential multi-channel interaction
increased
registeredfan base
global follower base
e-commerce revenue growth
increased partnerships
value

Manchester United has been supported by a dedicated team from HCLTech in the development and maintenance of our global digital media channels, including the launch of our new app and website, and the technology platform which underpins it. This truly collaborative approach has been integral to the success of our channels during a period of strong growth in our digital reach and engagement.
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech drove the digital transformation for Manchester United, delivering the X platform which continues to support the club's digital channels.
An award winning platform –
recognized by analysts

Platinum:
Mobile App
Gold:
Mobile Web-App for Business
Honourable Mention:
Website

Imagination:
Creativity and entrepreneurial spirit in helping organizations future-proof businesses and better serve customers

We won the award for Best Digital Transformation translating to succinct and clear outcomes and benefits both for business and end users.

Gold:
Best Fan Engagement
Silver:
Sports Tech of the Year

Gold:
Best Use of Technology
Bronze:
Best Innovation Product – B2B
Unlock your brand potential with
X – The Ultimate Engagement Platform
Request a demoLearn more about X
Please fill out the form to request a demo, download the brochure or/and get in touch with one of our experts.