Turn the hassle of publishing content across platforms into an efficient delight. Ensure your content reaches every consumer when they need it and exactly the way you want them to see it.
Introducing X.Request a demo
Simplify your Marketing.
X is a customer engagement platform that helps companies manage, analyze, and monetize the customer journey.
X is a publishing platform (CMS) that is fast and easy to use:
- Its simple user interface reduces the need for technical skills and provides a friendly authoring experience for enterprise use
- X delivers an end-to end content publishing and requires minimal developer intervention.
- X enables marketers to seamlessly author curated content and publish complex targeted campaigns, in multiple languages, across devices– quickly and efficiently.
- X provides a ready-made library of pre-built components (e.g. Website Builder, Page Builder). Delivering out of the box, ready to use and brand-compliant building modules which are SEO optimized
- X delivers a consistent brand identity across channels and devices through standardized templates and an intuitive digital asset management tool.
- X provides an analytics dashboard that is customizable to your requirements, across online/offline, e-commerce and direct-to-consumer programs.
- Delivering deep analytics across both app and website platforms.
The Ultimate Engagement Platform
One single platform that delivers seamless integration across the martech stack
A study by Coleman Parkes Research on delivering personalized CX for marketing success/excellence
Research study to get insights from marketers to understand their current roles and identify their underlying needs and challenges in achieving CX excellence
The emerging trends defining the Digital Experience Platform market
Digital Experience Platforms (DXPs) have become an indispensable ingre- dient for organizations looking to cre- ate compelling customer experiences.
According to Gartner Survey, “Only the perfect engagement experience guarantees that your customers fully engage with your products and services”. X by HCL Technologies can help your business engage with customers in real-time & build brand trust and loyalty with publish, engage an convert modules.Download brochure
X powered Manchester United’s
digital fan engagement*
HCLTech drove the digital transformation for Manchester United, one of the world’s most iconic sports brands. In terms of global fan base Manchester United is the No. 1 club in terms of fan engagement – with 659 million followers worldwide
experiential multi-channel interaction
global follower base
e-commerce revenue growth
*HCLTech has no current commercial relationship with Manchester United Football Club.
Between September 2015 to June 2022, HCLTech drove the digital transformation for Manchester United, delivering the X platform which continues to support the club's digital channels.
An award winning platform –
recognized by analysts
Mobile Web-App for Business
Creativity and entrepreneurial spirit in helping organizations future-proof businesses and better serve customers
We won the award for Best Digital Transformation translating to succinct and clear outcomes and benefits both for business and end users.
Best Fan Engagement
Sports Tech of the Year
Best Use of Technology
Best Innovation Product – B2B
Learn more about X
Please fill out the form to request a demo, download the brochure or/and get in touch with one of our experts.