Real-time In-store Insights

The world of retail is changing. The next-gen shopper has access to unlimited choices, as omni-channel retailing gains predominance. Shrinking product lifecycles and mounting margin pressures threaten the very existence of the traditional retailer, as retail shopping experience undergoes transformation. Strict regulations around end-user privacy make it increasingly more difficult to gain in-store insights around the connected shopper, handing omni-channel retailing the advantage in their bid to match the shopper’s growing expectations. Real-time In-store Insights (RII) by HCL Technologies buys into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow, while co-creating a personalized shopping experience with the modern, connected shopper.

RII utilizes radar sensing technology and camera imaging to capture accurate demographics and real-time locations of shoppers. It utilizes distributed computing technology and AI to track key shopper touchpoints and represents them on web-based dashboards in the form of powerful & correlated retail insights, heat maps and trend reports – facilitating quick tactical and strategic decision making.

RII is a versatile solution that can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. Shopper privacy concerns are easily alleviated, as it can run independently of end-user devices.