Real-time In-store Insights

In the hyperconnected world of retail, the shopper has access to unlimited choices. The rise of the omni-channel retailer, rapidly shortening product lifecycles, and increasing margin pressures mean that the very existence of the traditional retailer is being threatened every day. On the other hand, strict regulations around end-user privacy have made it increasingly more difficult to gain insights around the empowered shopper, as the retailer goes all-out to match their growing expectations. Real-time In-store Insights (RII) by HCL Technologies is an elegant solution that taps into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow, while co-creating a personalized shopping experience with the modern, connected shopper.

RII utilizes radar sensing technology and camera imaging to capture accurate demographics and real-time locations of shoppers. It leverages the power of distributed computing technology and AI to track key shopper touchpoints and represent them on web-based dashboards in the form of powerful & correlated insights, heat maps and trend reports – facilitating quick tactical and strategic decision making.

RII is an accurate and versatile solution that can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. Shopper privacy concerns are easily alleviated, as the solution can run independently of end-user devices.