Real-time In-store Insights (RII): Retail Space | Retail AI | HCL Technologies

Solution Introduction

A Non-Intrusive, Intelligent Solution To Reimagine The Retail Space

Omni-channel Retailing

In the hyperconnected world of retail, the shopper has access to unlimited choices. The rise of the omni-channel retailer, rapidly shortening product lifecycles, and increasing margin pressures mean that the very existence of the traditional retailer is being threatened every day. On the other hand, strict regulations around end-user privacy have made it increasingly more difficult to gain insights around the empowered shopper, as the retailer goes all-out to match their growing expectations. Real-time In-store Insights (RII) by HCL Technologies is an elegant solution that taps into the limitless power of IoT, enabling the retailer to make real-time, intelligent decisions and reimagine the retail space of tomorrow, while co-creating a personalized shopping experience with the modern, connected shopper.


RII utilizes radar sensing technology and camera imaging to capture accurate demographics and real-time locations of shoppers. It leverages the power of distributed computing technology and AI to track key shopper touchpoints and represent them on web-based dashboards in the form of powerful & correlated insights, heat maps and trend reports – facilitating quick tactical and strategic decision making.


RII is an accurate and versatile solution that can be rapidly scaled up without incurring significant establishment costs, resulting in high ROI. Shopper privacy concerns are easily alleviated, as the solution can run independently of end-user devices.


Transforming Businesses Into Next-Gen Enterprises With Industry Leading Solutions & Capabilities


Heat Maps, Dwell Times

Highlights key retail touchpoints and in-premise interaction times, provides real-time accurate footfall count. Can be correlated with staffing requirements & in-store promotions, and provides insights into queue management and in-store operations


Interactive Dashboard

Visibility of legacy and real-time insights anywhere, anytime on web-based apps and custom analytics. Role-based access for different levels of decision making


Composite Retail Metrics

Can be integrated with existing ERP, CRM & PoS software, and correlated with inventory, sales & profitability metrics


Scalable, Affordable & Accurate

Re-composable, distributed architecture that supports global deployment, easily retrofittable solution, with minimal IT and structural requirements. Innovative radar technology can overcome inclement in-store conditions and run independent of end-user devices


Co-creating The Retail Space Of Tomorrow, Powered By IoT

Redefined Smart Shopper

  • Create rich, contextual demographic sets
  • Correlate with seasonality and product listings
  • Better understand buying behavior

Optimized Store Operations

  • Redefine in-store layout and staffing models
  • Improve inventory turns based on footfall & purchase trends
  • Optimize operational costs

Enhanced In-store Experience

  • Run intelligent in-store promotions
  • Track & improve shopper-staff interactions at key touchpoints
  • Design smart planograms, increase conversion rates
  • Enhance in-premise retail journey

Scale & Transform

  • Easily scalable architecture ensures high ROI
  • Integrate with PoS & Loyalty programs to improve retention
  • Design adaptable business models based on real-time inputs
  • Eliminate obsolescence and redefine product lifecycles

Functional Workflow

Leveraging IoT To Unlock Benefits And Opportunities

Retail Space

Why Us?

Unmatched capabilities expanding new horizons in IoT


Accelerator for device


Data Analytics

IDEA Gateway

Reference design for an intelligent device

Platform Acceleration Suite

Build next generation cloud services


Global IoT Services Wave for Connected Business Operations, Q4 2018



Worldwide IoT consulting & System Integration services 2016



2016 Blueprint Report on IoT



Internet of Things (IoT) Services PEAK Matrix™ Assessment 2019, consecutively for 3rd year



ISG Research Quadrant 2018 on IoT Services, Healthcare IoT, & Connected Cars for US Market



Zinnov Zones 2017 - Global IoT Technology Services consecutively for 2ndyear



Early Traction in Key Verticals for IoT WoRKS™ portfolio

451 Research


Avasant Radar View on IoT Services 2019


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