As the new normal sets in, consumer buying behavior is witnessing a drastic change worldwide. Retail companies are forced to adapt and restart their business to sustain in these difficult times. With retail brands increasingly moving towards omni-channel retail, their packaging strategy also needs to be modified. The traditional packaging which was designed for offline supply chain cannot withstand the new complex omni-channel distribution system. How can brands redesign their packaging and what are the essential changes needed to the make the package ready for omni-channel distribution?
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