If we recall, few years back the low latency solutions were offering an edge in investment decision making. Now it’s considered as minimum requirement. The need for alternative data is seen to be increasing and the firms those delay in adapting might get outclassed by their competitors who would have effectively incorporate alternative data into their decision-making systems like – Securities valuation, trading signal processes, smart advertising. There are already good number of data providers and aggregators in the market offering boutique alternative data sets. Soon alternative data will no more be an alternative!
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