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I have an Idea | Ideas

Category blogs - Featured

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Brand
312
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
WEF
1,307
My learnings from the World Economic Forum 2018.
A Path to Sustainable Growth
1,200

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Ideation
1,029

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit Group Manager

In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
AI
1,753
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
The “Fairer” sex
605
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
Ideation Techniques
728
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
Leadership lessons
2,712

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar President & CEO, HCL Technologies

According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
istock
434
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Want to be more successful
47
Executive advancement is not easy for anyone, but you only have to look at the photographs of the board of directors in a few annual reports to see that it is much harder for women.Many factors beyond our control have kept most of us out of the...
folio
784
Redefine Your Media Organization Strategy to be Future Ready
Storytelling
1,777
Whenever we are sharing our experiences or making presentations and trying to invoke actions from others, the storytelling is a great tool. This is applicable to all professionals who interact with others (externally or internally) and is not...
Tech Market Trends
559

Mar 07, 2019

Tech Market Trends - Outlook for 2019 and Beyond - Part 1

Kinsuk Mitra Director of Finance, Risk and Compliance

Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.
A Path to Sustainable Growth
1,200

Dec 14, 2017

From CMO to CGO: A Path to Sustainable Growth

Shimona Chadha Sr. Director and Head of Marketing – TME, RCPG, LSH & Professional Services

Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.  
Promoting and Nurturing Innovation
1,003
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
Marketing Automation
200
What is it like to market technology solutions to the largest financial institutions in the world? Paresh Vankar was recently interviewed by the Ziff Davis Publications, US. In a wide ranging, two-art interview, he spoke on his favourite books,...

Protecting the Indian forests using Internet of Things
Subir Dhar - Director & Business Development Head, APAC, IoT WoRKSᵀᴹ | July 20, 2020
220 Views

Indian forests have always been under pressure, but in the recent years, it has been more so. While the coverage has grown per the ISFR 2019 (Indian State of Forest Resources), protecting the forests has never been easy.

In a recent conversation with a forest official, we discussed as to how we can put the emerging technologies toward forest protection and conservation. The Internet of things, one such emerging technology, can be leveraged to benefit the environment and sustainable development of the nation.

While the key technologies that power IoT keeps on evolving, the core philosophy remains the same. We need a way to "see" the way the things are (using appropriate sensors/devices for sound, vibration, image, GPS, temperature, moisture and so on), communicate the information to a place where the gathered information is analyzed, and communicate the insights/advice to help in taking suitable actions. In this way, implementing effective forest protection using IoT is a distinct possibility. Know more how IoT can help augment forest protection in this blog post here.


Want to be more successful? Better build your network.
Anuradha Khosla - Vice President, HR | May 25, 2020
47 Views

Executive advancement is not easy for anyone, but you only have to look at the photographs of the board of directors in a few annual reports to see that it is much harder for women.Many factors beyond our control have kept most of us out of the upper echelons of management, but there are a few factors that hurt us nearly as much – and those, we can choose to do something about.

 


Women, lead Australia! Why everyone needs a mentor—or a mentee?
Dr Angeline Achariya - Executive Director, Innovation & Growth, Simplot Australia | February 27, 2020
88 Views

Joining the first edition of the Women Lead Australia program in 2015 changed that dynamic for me, by making my learning curve just a little less steep.  My mentor Guido, a CFO based in Sydney, gave me a lot of advice that helped me reach the two most pressing career goals I faced at that time: to build the world’s first sector-wide, collaborative food innovation hub for the global company at which I was then working (this has now evolved into the Monash Food Innovation Centre -- an independent innovation platform hosted by Monash University), and to start a second career as a member of executive boards