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AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,573
The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
520
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
673
Leadership lessons

Jan 13, 2017

Leadership lessons from the oldest book on Management

C Vijayakumar - President & CEO, HCL Technologies
President & CEO, HCL Technologies
According to Vedic philosophy, business is an integral part of society and should create wealth for the society through the right action. Can the old Vedic scriptures address the biggest conundrum facing us today: the apparent contradiction between...
2,594
istock

Dec 12, 2016

Get close to your users to unravel valuable product ideas

Sampath Kumar - DESIGNER, ERS
DESIGNER, ERS
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
396
Why Offlin marketing

Sep 07, 2016

Why Offline Marketing matters in an online world

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
740
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
543
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
695
IoT - Driving Systems to Ecosystems

Mar 11, 2016

IoT Driving “System” to “Ecosystem” Integrator by capitalizing on the IoT opportunity

Rupy Sikka - Vice President, HCL Engineering R&D Services
Vice President
Telco Landscape Transformation…
1,106

Pages

Nature and humans - peaceful coexistence

Mar 08, 2016

Nature & Humans – Peaceful Co-existence till when?

Ajai Kumar - Vice President - Engineering R&D
Vice President
720
The “Fairer” sex

Apr 26, 2017

The “Fairer” sex

Samarth Bharani - Senior Manager
Innovative thinking requires the unique perspective of both the sexes. If women are discouraged from taking up jobs that are considered male-centric, ideas will cease to flourish.
520
Promoting and Nurturing Innovation

Nov 17, 2015

Promoting and Nurturing Innovation

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
833
AI

Oct 03, 2017

Artificial Intelligence: Providing new muscle to marketing

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in...
1,573
Why Offlin marketing

Sep 07, 2016

Why Offline Marketing matters in an online world

Paresh Vankar - Vice President, Marketing
Vice President, Marketing
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
740
Customer Feedback Tools

Feb 04, 2015

Customer Feedback Tools

Manikandan Ramaswamy - Technical Specialist
Technical Specialist
There are numerous customer feedback tools. By comparing the different measurements, we can conclude that each has its own applicability, and limitations.
636
Continual Service Improvement ? The Need for IT Service Management

Jan 09, 2015

Continual Service Improvement ? The Need for IT Service Management

Manikandan Ramaswamy - Technical Specialist
Technical Specialist
The 7-Step Continual Service Improvement (CSI) process for improving IT services.
1,193
Brand

Jun 25, 2018

Branding Development Process and its Vitality in Product Development

Betina R - Designer
Designer
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
228
What is Accessibility? What are its Requirements, Tools & Challenges?

Feb 24, 2016

What is Accessibility? What are its Requirements, Tools & Challenges?

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
727

Pages

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