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istock

Dec 12, 2016

Get close to your users to unravel valuable product ideas

Sampath Kumar - DESIGNER, ERS
DESIGNER, ERS
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
354
Why Offlin marketing

Sep 07, 2016

Why Offline Marketing matters in an online world

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
640
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
459
Changing face of B2B

Jul 20, 2016

The Changing Face of B2B Marketing

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing
633
IoT - Driving Systems to Ecosystems

Mar 11, 2016

IoT Driving “System” to “Ecosystem” Integrator by capitalizing on the IoT opportunity

Rupy Sikka - Vice President, HCL Engineering R&D Services
Vice President
Telco Landscape Transformation…
980
Nature and humans - peaceful coexistence

Mar 08, 2016

Nature & Humans – Peaceful Co-existence till when?

Ajai Kumar - Vice President - Engineering R&D
Vice President
526
What is Accessibility? What are its Requirements, Tools & Challenges?

Feb 24, 2016

What is Accessibility? What are its Requirements, Tools & Challenges?

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
635
Promoting and Nurturing Innovation

Nov 17, 2015

Promoting and Nurturing Innovation

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
669
Style Diet - Keep Your CSS Lighter

Jun 29, 2015

Style Diet - Keep Your CSS Lighter

Johnson De Sathya Leo - Technical Lead
Technical Lead
CSS performance is important. It is better to stick to certain CSS rules and keep your CSS lighter for better user experience.
234

Pages

Does-the-RFP-Process-Hinder-Innovation

Jun 25, 2013

Does the RFP Process Hinder Innovation?

Cassie Alonzo - Senior Consultant
Senior Consultant
“If I asked my customers what they wanted, they would have said a faster horse.” – Henry Ford
686
Human Multitasking and its Effects

Feb 04, 2015

Human Multitasking and its Cognitive Effects

Neha Srivastava - Deputy Manager
Deputy Manager
1,192
Ideation

Nov 02, 2017

Ideation Techniques- Part 2

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
In continuation of the previous blog Promoting and Nurturing Innovation and part 1 of ideation techniques we will go through other advance techniques like SCAMPER, Mind Map, Reverse thinking for idea generation. 
474
How-Good-Are-Our-SOPs

May 26, 2014

How Good Are Our SOPs?

Nidhi Srivastava - Validation Consultant
Validation Consultant
Standard Operating Procedures (SOPs) are high-level written instructions for performing recurring procedures safely, accurately, consistently, and efficiently. In the Healthcare industry, SOPs help in meeting business and regulatory requirements and...
636
Why ABM

Jul 20, 2016

Why Account-Based Marketing is the best way to engage?

Paresh Vankar - Global Head of Marketing - Financial Services
Global Head Of Marketing
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
459
Ideation Techniques

Mar 29, 2017

Ideation Techniques – Part 1

Sanjeev Purohit - Group Manager - Engineering R&D
Group Manager
Brainstorming is a widely used technique. In fact, we use brainstorming as a synonym for any discussion or ideation. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without a fear of...
599
Brand

Jun 25, 2018

Branding Development Process and its Vitality in Product Development

Betina R - Designer
Designer
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
142
Continual Service Improvement ? The Need for IT Service Management

Jan 09, 2015

Continual Service Improvement ? The Need for IT Service Management

Manikandan Ramaswamy - Technical Specialist
Technical Specialist
The 7-Step Continual Service Improvement (CSI) process for improving IT services.
1,047
Disruptive Technology: A force for change

Dec 24, 2013

Disruptive Technology: A force for change

Daniel Tuitt - Consultant Entry
Consultant Entry
Introduction Technology is everywhere you look! There is no mistake about it; technology has changed every aspect of life from how we work to the way we interact with customers, colleagues, friends and family and even with brands. However, as...
374

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