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user experience
215
Usability testing is often considered as a waste of time and expensive, but the truth is usability testing can be relatively cheap and great deal of values can be obtained. The usability metrics obtained from usability testing helps people to know...
Revolutionizing the Payment Ecosystem
554
To bring innovation, security, and competition to the fore, the European payment market decided to revisit the Payment Services Directive (PSD). It is widely expected that PSD2 will drive the creation of new business models and prove to be an agent...
Customer Relationships
475
We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World. Today there are many ways for...
Accessible User Experiences
331

Oct 04, 2017

Creating Accessible User Experiences

Vijay Guntur Corporate Vice President - ERS HiTech and Communications

People with Disabilities (PWD), with an estimated population of 1.3 billion globally, make up an emerging market the size of China1. With Friends and Family included (friends and family have an emotional connect with PWD, and act on the same), PWD...
User Experience
217
What constitutes a good user experience? How do you even define and measure user experience? Is it the ‘look-and-feel’ of a product or the interface of an application? In the two blogs shared by Prafull Verma, he talked about the end-user experience...
Embracing the Paradigm Shift in User Experience
486
User Experience has gone far beyond user interface (UI), the design teams need to embrace this shift and plan accordingly. This change is mainly happening due to the emerging trends such as Robotics, 3D Printing, Internet of Things (IoT), Virtual...
istock
440
To stay ahead of the competition, we need to add value to our product by generating new ideas.The secret behind spawning effective ideas for your business is by studying your users closely. This blog provides the basic tenets of contextual Inquiries...
Istock
1,672
Today, organizations around the globe are making efforts to make their products and services accessible to people with special needs. Engineers must ensure they create products and services that are accessible to people with disabilities.
HOLOLENS
568

Nov 25, 2016

Deciphering HOLOLENS - Glimpse into Mixed reality.

Sherry Sharma Management Trainee- CB-CS-TMPE- Solutions

HoloLens can revolutionize the way we interact with the world. It varies from the concepts and products already prevalent in augmented reality. Even with all that we know about HoloLens, it is quite evident that it possesses something of a mystery....
Choosing Between Low And High Wireframe Fidelity
507
Fabulous products take time to build, and a design process is crucial for laying its foundation. To be very frank, wireframing is one of those mysterious steps in a design phase and can be quite enticing to skip.
Automobiles
771

Jul 12, 2018

The next Mobile is the Automobile

Magesh Srinivasan Global Head – Connected Cars & A.I.

As smartphones become the ‘eye of storm’ fuelling the digital transformation of life on planet Earth, the emerging smart mobility solutions ecosystem will create, capture and deliver value to B2B as well as B2C use cases. Blockchain – the new ‘kid...
Brand
321
The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project...
lifelong learning
132
Gone are the days when one would get into a job after graduation and retire while doing the same thing in the same organization. We are now living in dynamic and exciting times, thanks to the advent of new technologies every day. A professional’s...
evolution of javascript
1,340

Jun 10, 2015

The Evolution of JavaScript

Ramu P Group Project Manager

Accessible User Experiences
331

Oct 04, 2017

Creating Accessible User Experiences

Vijay Guntur Corporate Vice President - ERS HiTech and Communications

People with Disabilities (PWD), with an estimated population of 1.3 billion globally, make up an emerging market the size of China1. With Friends and Family included (friends and family have an emotional connect with PWD, and act on the same), PWD...
Visual Design
1,397

Jan 29, 2015

Visual Design vs. Usability

Rahul Ranjan Nigam Senior Designer

You must be hearing words like UX/UI/VD and it is quite fascinating that ‘Visual Design & Usability’ are hot topics in Tinsel Town these days.
Embracing the Paradigm Shift in User Experience
486
User Experience has gone far beyond user interface (UI), the design teams need to embrace this shift and plan accordingly. This change is mainly happening due to the emerging trends such as Robotics, 3D Printing, Internet of Things (IoT), Virtual...
Framework
240
In our first post we discussed the hurdles enterprises face in their efforts to address changing customer expectations and evolving technological paradigms. We introduced the 3R Approach to Digitization and how its three dimensions - Rethinking...

User testing for better user experience
Alamelu Na - Designer | November 15, 2017
215 Views

Usability testing is often considered as a waste of time and expensive, but the truth is usability testing can be relatively cheap and great deal of values can be obtained. The usability metrics obtained from usability testing helps people to know where their site lacks and the obstacles faced by the users while navigating through the sites, in real-time.


Revolutionizing the Payment Ecosystem- Payment Services Directive 2 (PSD2) leads the way
Paridhi Gupta - Global Engagement Manager | November 14, 2017
554 Views

To bring innovation, security, and competition to the fore, the European payment market decided to revisit the Payment Services Directive (PSD). It is widely expected that PSD2 will drive the creation of new business models and prove to be an agent of disruption in Europe’s banking markets. PSD2 brings about a significant shift for the traditional banks as they can no longer maintain strict ownership over customer data. The control would be with the customer and allows the customer to choose from a wide range of banking applications.


A Digital Approach to Driving Direct Customer Relationships in the CPG Digital Quasar
Sakthi Kuppusamy Kuppusamy - Technical Architect | October 10, 2017
475 Views

We are now living in the age of the Empowered Customer where consumers are connected via mobile, social media along with web of information on user’s experience in the form of reviews in an increasingly Digital World.

Today there are many ways for the manufacturers to interact with the actual end customers who are the users of products and feel satisfied or displeased about it.

But the sad reality is that most of the CPG/ Retail manufacturers are left out in the traditional business models where most of the sales happen in brick and mortar stores or a multi-product retail chain. A typical example would be a grocery store selling a branded corn flakes, or a branded shoe sold in a retail store like Target®™ where product manufacturer knows very little about the end customer who purchased the product. Even if the customer follows the brand in social media these CPG manufacturers know very little about their customers.