The blog explains what branding is all about and explains the process of developing a “branding guideline” from phase 1 from the designing aspect. It talks about the importance of building a branding guideline document even before starting a project and cons of not having a strong branding guideline at the beginning of the project. It explains the 4 phases of the process of creating a branding guideline – Research, Briefing, Development and Evaluation. The blog briefly explains how brand consistency affects the relationship between the customer and the product. It also provides sample specifications and content for the branding document. Links to branding guideline document of few popular companies are also added at the end of the blog for readers’ reference.
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