Marketing as a Service: Marketing Operations Framework | HCLTech

The current pandemic has brought irreversible changes and unprecedented challenges at breakneck speed, thus causing marketing organizations and teams globally to reshape their priorities and adopt newer strategies. In this swiftly evolving landscape, it’s challenging to make the right marketing decisions, and find coherent messaging whilst foreseeing how customer’s needs, wants, expectations, and purchasing behavior has evolved. Marketing Activation Services is the marketing service solution to take these challenges head-on. Know more about our unique solution here.