Optimizing omnichannel trade promotion for growing integrated sales | HCLTech
Optimizing omnichannel trade promotion for growing integrated sales

The client, a multinational food and drink processing conglomerate, partnered with HCLTech to optimize their Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) using Azure Databricks. HCLTech enabled the client to perform effective Trade Promotion Execution (TPx) by delivering Integrated Data Management services, integrating data from various sources and managing the client's data infrastructure. As a result, the client achieved 70-80% time and cost efficiency, 20-30% improved decision making and 10x faster processing.

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